Open any lead in app.wonflo.com and you will see a score out of 100 and a tier — Hot, Warm or Cold — with the breakdown underneath it. The leads list shows the score as a pill, and you can filter by tier or sort by score.
The score exists to answer one question: who do I call first? That is all it is for. It is a queue order, not a judgement.
The seven signals
The breakdown on each lead lists the same seven things. Each one either lands or it does not — there is no partial credit:
Why a score can go up after the lead arrives
Some of those checks take a moment longer than the homeowner does. Verification runs alongside the lead rather than holding it up — so it is normal for a lead to land with one score and read higher a minute later once the checks come back.
It only ever moves in one direction. A score never goes down. If you look at a lead twice and the number is higher, nothing changed about the homeowner — more information simply arrived.
What the score is not
This is the part that matters most, so it is worth being blunt about it.
- It is not a prediction that somebody will buy. It measures how much is verified and how urgent the request reads. Plenty of quiet, unremarkable leads sign contracts.
- Cold does not mean fake. More often it means signals had not come back yet, or the homeowner filled the form out fast on a phone with an email address they rarely use. That is a person with a roof, not a time-waster.
- It does not know your market. It has no idea that a particular street is your best neighbourhood, or that this address is two doors from a job you finished last month. You do.
The working rule most contractors land on: call everybody, call Hot first. If your day only has room for six calls, the score tells you which six. It does not tell you to bin the rest.
Your own verdict: Good lead or Junk
Each lead has a Was this a real lead? prompt with two buttons: Good lead and Junk. That grade is yours, not the model's — it records what you found when you actually made contact.
It is worth doing. It takes one tap, and it is the only place your real-world outcome gets written down against a lead you can go back and look at.
What else is on the lead
The score sits near the top of the lead detail panel, but it is not the whole file. Below it you will find the contact details, the verification results in full, storm history for the property, the roof data, the homeowner's answers, how they arrived and how they behaved on the page, plus your own status and notes.
Related
- Lead alerts — what reaches you before you ever open the dashboard.
- Set your service area — the filter that runs before a lead is created at all.