Compare

Compare WonFlo with the ways roofers get leads today

What does WonFlo replace, and what does it sit beside?

Think in layers. WonFlo runs the front of the funnel: the quote page, the qualification and the outcome record. A CRM runs the job, and WonFlo hands off to it. A marketplace sells you someone else's demand, and you can keep buying while your own funnel runs.

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How do they compare, row by row?

	WonFlo	Buying leads only
Monthly price	$97	Per lead, set by the platform
Setup fee	None	No build; any fee is set by the platform
Runs on your own domain	Yes	No: their ads, their brand, their form
Qualifies the homeowner	Phone, email and address verified; every lead scored	You get a name and a phone number
Records outcomes / built to send to Google Ads	Outcomes recorded in WonFlo; built to send to Google Ads	No: there's no click in your ad account to tie them to
Replaces your CRM	No: it hands off to one	No: it sells contact information
Who owns the lead and the brand	You: every lead belongs to you alone	The platform owns the brand; most leads are shared

Reflects how marketplace leads typically work; the details vary by platform.

Comparison pages

Buying leads

Buying roofing leads vs. owning the funnel

What marketplaces are good at, the costs not on the invoice, and how to run both.

What WonFlo does

Quote funnel

Roofing quote funnel

An instant estimate on your own domain, in your colors.

Lead qualification

Roofing lead qualification software

Every lead verified, scored and delivered as a dossier.

Outcomes

Offline conversion tracking for roofers

Record what each lead became. WonFlo is built to send it back to Google Ads.

Google Ads

Google Ads for roofing companies

Why roofing ads chase form fills, and what to change after the click.