Your next ad click could be... a scored, verified lead

Normal ads stop tracking the moment someone fills out your form. The platform never learns whether that lead became a real job or a tire-kicker — so it keeps optimizing for the cheapest, easiest form fills. WonFlo feeds the actual outcome (booked inspection, signed contract) back to Google and Facebook, so the algorithm learns what your real buyers look like and goes to find more of them.

Five steps, and most of them are invisible to you:

1. A homeowner clicks your Google or Facebook ad.
2. They land on your branded funnel — on your own domain, not a generic form.
3. They enter their address, and the funnel instantly pulls real satellite roof measurements, storm history, and verifies their phone and email.
4. The lead is scored and lands in your dashboard as a complete dossier — you see who's worth calling before you pick up the phone.
5. When that lead books or buys, the outcome fires back to Google and Facebook, teaching the platforms to find more buyers like them.

That's the whole loop. You point your ads at the funnel; everything else runs on its own.

It changes what the platform optimizes for. Instead of chasing volume of cheap leads, Google and Facebook start spending your budget on the people most likely to actually buy a roof. Same budget, smarter targeting — the platform stops wasting clicks on renters and $300 patch jobs and leans toward the homeowners who sign.

Both. One funnel feeds outcomes back to Google and Meta. Most tools that promise closed-loop tracking only cover Google, and usually only by bolting together a CRM and a stack of integrations. WonFlo does both, from one place.

It isn't. You connect your domain, point your existing ads at your WonFlo funnel, and you're running. There's no CRM to configure, no Zapier chains to build, no conversion-tracking weekend project. The closed-loop wiring that every guide tells you to assemble yourself comes already built.

Most don't, because doing it properly means owning the funnel's data layer — capturing the lead, verifying it, and firing outcomes back to the platforms. Agencies optimize the ads they're handed; they rarely control the funnel underneath. WonFlo is the funnel, which is why the loop actually closes.

Every lead is enriched and scored before it ever hits your dashboard or CRM. We pull real satellite roof measurements, check storm history, and verify the homeowner's address, phone, and email in real time. You get a scored dossier — not just a name and a number — so you know which leads are worth a call before you pick up the phone.

Because your time is the real cost. A verified, scored lead means your team isn't burning windshield time driving to renters or chasing dead phone numbers. It also makes the feedback loop sharper — clean, verified data matches back to the ad platforms far better than a raw form fill, which is what makes the optimization work.

Yes. The funnel checks public storm and hail history for every address the moment a homeowner enters it, so storm-related leads get flagged and scored as soon as they come in — you're not guessing which inquiries came from real weather events. For contractors who live in the hail belt, this becomes a front-and-center part of the funnel: surfacing storm damage as the lead's reason to act. Deeper storm-targeting automation is on the way, built specifically for contractors whose business runs on the next big storm.

No. WonFlo isn't a CRM and doesn't try to replace one. It captures and qualifies the lead, fires the outcome back to your ad platforms, and hands you a scored dossier. Whatever you use to manage jobs today, you keep using.

Google moved offline conversion uploads to a new system (the Data Manager API) and blocked the old method. A lot of contractors and agencies got caught flat-footed. WonFlo already runs on the new pipe — there's nothing for you to migrate or fix.