Lead qualification
Roofing lead qualification software should tell you who's worth a call before you dial
What is roofing lead qualification software?
Roofing lead qualification software checks a lead before it reaches you. WonFlo verifies the homeowner's phone, email and address in real time, adds satellite roof measurements, storm history and property data, then scores the lead and delivers it as a dossier. You see who's worth calling, and the reasons behind the score, before you pick up the phone.
How do you verify roofing leads?
At the moment the lead comes in. Phone and email are validated in real time, and the homeowner's address is verified as soon as they enter it on your funnel. By the time a lead reaches your dashboard, that checking is already done.
It matters because your time is the real cost. A verified lead means your team isn't burning windshield time driving to renters or chasing dead phone numbers.
What does a qualified roofing lead carry?
The other guy gets a name and a phone number. A WonFlo dossier gives you a homeowner you can size up first. The sample on the homepage shows the layout. A dossier carries:
- Roof data. Area, predominant pitch and structure count, pulled from aerial imagery.
- Storm history. Public hail and wind history checked at the exact address.
- Contact checks. Phone and email marked as verified.
- Property data. A verified residential address, a homeowner match and the property type.
- Timeline. How soon the homeowner wants the work done.
- Ad source. The ad and search that brought them to you.
How does roofing lead scoring help?
Every lead arrives scored, with the reasons it scored that way. On the sample dossier those reasons read: verified residential address, verified mobile, recent hail event, urgent timeline.
The reasons are what make a score useful. You can see why a lead sits at the top of your list and decide for yourself what to do with it. Storm-related leads, for example, get flagged and scored as soon as they come in, so you're not guessing which inquiries came from real weather events.
How does a WonFlo lead compare with a bought lead or a form fill?
| WonFlo lead | Typical bought lead or form fill | |
|---|---|---|
| Contact details | Phone and email verified in real time | A name and a phone number |
| Roof data | Area, pitch and structure count | Not included |
| Storm history | Checked at the exact address | Not included |
| Score | Scored, with the reasons attached | No score |
| Who else gets it | Nobody: WonFlo doesn't sell or share leads | Depends on where it came from |
Reflects what a bought lead or a plain form fill typically carries.
Do you have to change your CRM to pre-qualify roofing leads?
No. WonFlo isn't a CRM and doesn't try to replace one. Every lead is enriched and scored before it reaches your dashboard or CRM, and whatever you use to manage jobs today, you keep using.
Setup is the same as the funnel itself: you connect your domain, point your existing ads at it, and you're running.
How WonFlo does it
A homeowner clicks your ad and lands on your funnel, on your own domain or a go.wonflo.com address. They enter an address and see an estimate built from satellite roof data. WonFlo checks the phone, email and address, adds storm history and property data, and delivers a scored dossier to your dashboard. If you run JobNimbus, the lead and its dossier sync there.
Qualifying the lead is the first half. You then record what it became: real or junk, booked, quoted, sold and for how much. Those outcomes are recorded in WonFlo, which is built to send them back to Google Ads as offline conversion data.