Roofing quote funnel
A roofing quote funnel should run on your own domain and qualify the homeowner
What is a roofing quote funnel?
A roofing quote funnel is what your ad click lands on. A homeowner enters an address, sees an instant estimate built from real roof measurements, answers a few questions about the job and leaves contact details. With WonFlo, that funnel runs on your own domain, in your colors, and every lead reaches you verified and scored.
Can you put an instant roof quote on your own website?
Yes. You connect your domain, point your existing ads at the funnel, and you're running. There's no CRM to configure and no conversion-tracking weekend project.
The homeowner clicks your ad and stays under your brand, on your domain and in your colors, from the first page to the estimate. That's the difference from a generic widget bolted onto someone else's site.
The leads are yours too. WonFlo is software you run under your own brand. It doesn't sell leads, share them between contractors or run a lead marketplace, and every lead captured through your funnel belongs to you alone.
What does a roofing estimate landing page need to do?
A generic form asks for contact details and stops there. Most roofing tools stop at the form. An estimate landing page has more to do, and most of it happens the moment the homeowner enters an address:
- Give a real number. The funnel pulls roof area, pitch and structure count from aerial imagery, so the estimate starts from real numbers, not guesses.
- Find out who's asking. The homeowner answers a few questions, including the timeline, and leaves contact details. Phone and email are verified in real time.
- Check the address. Public hail and wind history is checked at the exact address, so a storm-damage angle is on the lead from the start.
- Keep the ad click attached. The funnel tags the Google click the moment a homeowner lands on it, so the lead stays tied to the ad that produced it.
What does the homeowner see, and what do you get?
The homeowner sees your brand, enters an address, watches the funnel pull the roof and gets an instant estimate.
You get a dossier in your dashboard, not just a name and a number. It carries the roof measurements, the storm history, the verified contact details and a score with the reasons attached, so you know who's worth calling before you pick up the phone.
You can see this yourself without signing up. Run any address and you'll get the lead a contractor would get. It takes about 20 seconds.
How does a WonFlo funnel compare with a typical instant-quote widget?
| WonFlo funnel | Typical instant-quote widget | |
|---|---|---|
| Runs on your own domain | Yes | No |
| Qualifies the homeowner | Phone, email and address verified; every lead scored | Basic |
| What you receive | A scored, verified dossier | Basic lead details |
| Captures the ad click for feedback | Yes | No |
| What happens after the lead | Outcomes recorded in WonFlo; closed-loop feedback built for Google Ads | It stops at the lead |
Reflects common capabilities for instant-quote tools in this category.
How WonFlo does it
Your funnel runs on your own domain or a go.wonflo.com address, in your branding. A homeowner enters an address and sees an estimate built from satellite roof data. WonFlo checks the phone, email and address, adds storm history and property data, scores the lead and delivers it to your dashboard as a dossier. If you run JobNimbus, the lead and its dossier sync there.
You then record what each lead became: real or junk, booked, quoted, sold and for how much. Those outcomes are recorded in WonFlo, which is built to send them back to Google Ads as offline conversion data.