Resources
Plain-English explainers on why ad leads go bad, how to teach Google what a real buyer looks like, and what a booked job actually costs. No fluff, no gated PDFs.
You're not bad at running ads. You're telling Google to find form-fillers — and it's doing exactly what you asked. The closed-loop fix most roofers miss.
How you teach Google which leads actually became jobs — what it is, why it matters more in 2026, and the change coming June 15.
See your real cost per booked job — not the vanity cost-per-lead — and what a few more points of close rate is worth. About 30 seconds.